Here's a few pointers for writing your Web Site Bio:
- Remember your audience. Use the word "You" more than "I"
- Write to 5 different personas; don't leave out anyone
- Keep use of the word "I" to a minimum
- Keep it brief and to the point
- Chop the content up into paragraphs (large paragraphs don't fare well on the web)
- Use bullet points as much as possible (people scan the web, they don't read it)
- Use personal pronouns
- Be conversational and avoid business jargon
- Use short words; avoid long hard to scan words
- Use short, choppy sentences
- Tell why you are different or better than your competition (What makes you stand out?)
- Include a photo of yourself winning an award or similar
- Be humble, stay away from superfluous sales jargon that may raise a red flag
- Give facts about yourself instead of fluff
- Don't ramble
- Tell the benefits of using your company or your services
- Tell personal info, but keep it brief and put towards the bottom
- Put your credentials, Awards and Affiliations on the About Us page in bullet points
- Edit your work for grammar and spelling errors
- Use keywords every once in a while to attract search engine crawlers and traffic
Real Estate Web Sites
