(Written September 2007)
Search engine penalties are a ball and chain, used by the big search engines to keep web criminals at bay. It happens all the time, websites get penalized for what seems like no reason. One day your site is broaching page one, the next it’s banished to page 330. You may have been privy to a Google Penalty. When this happens, you can kiss your prestigious rankings and steady stream of leads goodbye.
Detecting Google Penalty Triggers
Violating Google’s Terms of Use policy or doing something against its Webmaster Guidelines can get your website penalized. The goal is to keep website owners from trying to trick the search crawlers by artificially achieving high rankings. The search engine giant is constantly changing its algorithm to stop websites from getting to the top of results unnaturally.
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