Facebook is a great way to market your business online because it helps you not only to build but to also maintain relationships with others in the marketplace. There are ways to make better use of Facebook as a marketing tool, which I have outlined below.
Make friends and build your network. Social networking sites like Facebook gives you the opportunity to efficiently network with hundreds of people within your network. If you are selling real estate locally, it's a good idea to make friends with local businesses, merchants and website owners. This will help you get the buzz going. The key to marketing on the web is to really be friends with people. I'll make that my next point.
Provide something of value. Don't just try to sell your wares. The web is a place for information exchange, not sales jargon. Why? People can click off your page quickly, so you don't want to turn them off by giving them an infomercial. Winners on the web will be those that provide something of value to others witbout trying to trap them into buying something. Business transactions should flow naturally out of a give-and-take / reciprocal arrangement. Don't turn people off.
Use the Facebook Badge. One of the ways you can market yourself on Facebook is through the Profile Badge. You can create a Profile badge for posting on your other blogs and sites through Facebook by going to your Profile and scrolling down. It's on the left column of the page, under your latest posts. It says, "create a profile badge."
You can use the wizard to create the code you need for your Profile Badge. You can take this code and insert it on your blog yourself, or send it to your webmaster for installing on your website.
You can create a variety of Facebook Badges such as:
Vertical Badge
Horizontal Badge
